Schwartzberg, Shlomo.
No Surrender. / Shlomo Schwartzberg. - Jerusalem Report, 2001. - SIRS Enduring Issues 2002. Article 66. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: No Surrender, Feb. 26, 2001; pp. 32-33.
"With her attack on logos and globalization, Naomi Klein has become a leading force in the activist movement." (JERUSALEM REPORT) This article profiles writer Naomi Klein, whose book "No Logo: Taking Aim at the Brand Bullies," reflects her activism against wealthy corporations that target consumers by placing excessive emphasis on the importance of brand names.
1522-3191;
Advertising--Social aspects.
Brand name products.
Business names.
Marketing.
Women political activists.
AC1.S5
050
No Surrender. / Shlomo Schwartzberg. - Jerusalem Report, 2001. - SIRS Enduring Issues 2002. Article 66. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: No Surrender, Feb. 26, 2001; pp. 32-33.
"With her attack on logos and globalization, Naomi Klein has become a leading force in the activist movement." (JERUSALEM REPORT) This article profiles writer Naomi Klein, whose book "No Logo: Taking Aim at the Brand Bullies," reflects her activism against wealthy corporations that target consumers by placing excessive emphasis on the importance of brand names.
1522-3191;
Advertising--Social aspects.
Brand name products.
Business names.
Marketing.
Women political activists.
AC1.S5
050