Rosenbaum, Claudia.
Intrigue, Lust and Merchandising. / Claudia Rosenbaum. - Los Angeles Times Syndicate, 2002. - SIRS Enduring Issues 2003. Article 73. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2003. Originally Published: Intrigue, Lust and Merchandising, June 10, 2002; pp. E2.
"By tapping into a devoted fan base, networks and others hope to clean up on product tie-ins to TV soap operas." (LOS ANGELES TIMES) This article discusses the television networks marketing to soap opera followers to own the same decor and fashion their favorite characters own.
1522-3191;
Commercial products.
Merchandising.
Soap operas.
Target marketing.
Television broadcasting.
Television program product placement.
AC1.S5
050
Intrigue, Lust and Merchandising. / Claudia Rosenbaum. - Los Angeles Times Syndicate, 2002. - SIRS Enduring Issues 2003. Article 73. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2003. Originally Published: Intrigue, Lust and Merchandising, June 10, 2002; pp. E2.
"By tapping into a devoted fan base, networks and others hope to clean up on product tie-ins to TV soap operas." (LOS ANGELES TIMES) This article discusses the television networks marketing to soap opera followers to own the same decor and fashion their favorite characters own.
1522-3191;
Commercial products.
Merchandising.
Soap operas.
Target marketing.
Television broadcasting.
Television program product placement.
AC1.S5
050