Loyd, Linda,
Levitra, Cialis Almost Ready to Make Love and War vs. Viagra. Linda Loyd. - Philadelphia Inquirer, 2003. - SIRS Enduring Issues 2004. Article 77, Human Relations, 1522-3248; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Levitra, Cialis Almost Ready to Make Love and War vs. Viagra, July 17, 2003; pp. n.p..
"The drugs are about sex and love, but for the pharmaceutical companies it's war. The famous blue pill Viagra that transformed treatment of sexual impotence in men five years ago [1998] is about to face two new rivals." (PHILADELPHIA INQUIRER) This article details the new sexual impotence drugs Levitra and Cialis which are in "a ferocious marketing battle to try to dethrone Viagra, a brand as well-known as Coca-Cola and Cheerios."
1522-3248;
Advertising--Drugs
Cialis
Drugs--Research
Impotence--Treatment
Levitra
Pharmaceutical industry
Prescription drugs
Viagra
AC1.S5
050
Levitra, Cialis Almost Ready to Make Love and War vs. Viagra. Linda Loyd. - Philadelphia Inquirer, 2003. - SIRS Enduring Issues 2004. Article 77, Human Relations, 1522-3248; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Levitra, Cialis Almost Ready to Make Love and War vs. Viagra, July 17, 2003; pp. n.p..
"The drugs are about sex and love, but for the pharmaceutical companies it's war. The famous blue pill Viagra that transformed treatment of sexual impotence in men five years ago [1998] is about to face two new rivals." (PHILADELPHIA INQUIRER) This article details the new sexual impotence drugs Levitra and Cialis which are in "a ferocious marketing battle to try to dethrone Viagra, a brand as well-known as Coca-Cola and Cheerios."
1522-3248;
Advertising--Drugs
Cialis
Drugs--Research
Impotence--Treatment
Levitra
Pharmaceutical industry
Prescription drugs
Viagra
AC1.S5
050