Alleyne, Sonia,
The New Face of NASCAR. Sonia Alleyne and T.R. Witcher. - Black Enterprise, 2004. - SIRS Enduring Issues 2005. Article 51, Institutions, 1522-3256; .
Articles Contained in SIRS Enduring Issues 2005. Originally Published: The New Face of NASCAR, April 2004; pp. 108+.
"On a warm but breezy morning in Florida, Bill Lester is surrounded by a flurry of activity. Although it's the middle of winter, the 80-degree weather promises for a good day at the track....Lester is among some of the new faces of the National Association for Stock Car Auto Racing, the sanctioning body of a sporting division once associated with Confederate flag waving. NASCAR is now looking to build upon its growing African American fan base by showcasing its black drivers and owners. George Pyne, NASCAR's chief operating officer, hopes the organization finds its Tiger Woods or Williams sisters to generate excitement and take the sport to the next level, but some remain critical of its diversity efforts." (BLACK ENTERPRISE) This article addresses NASCAR's efforts to increase diversity among drivers, owners and fans, and notes critics' skepticism of how serious the organization really is.
1522-3256;
National Association for Stock Car Auto Racing
African American automobile racing drivers
African Americans--Attitudes
Automobiles--Racing
Professional sports
Sports sponsorship
AC1.S5
050
The New Face of NASCAR. Sonia Alleyne and T.R. Witcher. - Black Enterprise, 2004. - SIRS Enduring Issues 2005. Article 51, Institutions, 1522-3256; .
Articles Contained in SIRS Enduring Issues 2005. Originally Published: The New Face of NASCAR, April 2004; pp. 108+.
"On a warm but breezy morning in Florida, Bill Lester is surrounded by a flurry of activity. Although it's the middle of winter, the 80-degree weather promises for a good day at the track....Lester is among some of the new faces of the National Association for Stock Car Auto Racing, the sanctioning body of a sporting division once associated with Confederate flag waving. NASCAR is now looking to build upon its growing African American fan base by showcasing its black drivers and owners. George Pyne, NASCAR's chief operating officer, hopes the organization finds its Tiger Woods or Williams sisters to generate excitement and take the sport to the next level, but some remain critical of its diversity efforts." (BLACK ENTERPRISE) This article addresses NASCAR's efforts to increase diversity among drivers, owners and fans, and notes critics' skepticism of how serious the organization really is.
1522-3256;
National Association for Stock Car Auto Racing
African American automobile racing drivers
African Americans--Attitudes
Automobiles--Racing
Professional sports
Sports sponsorship
AC1.S5
050