Lynch, David J.,
China Embraces Partnership with NBA. David J. Lynch. - USA Today, 2004. - SIRS Enduring Issues 2006. Article 60, Institutions, 1522-3256; .
Articles Contained in SIRS Enduring Issues 2006. Originally Published: China Embraces Partnership with NBA, Oct. 13, 2004; pp. n.p..
"Preseason basketball games are nothing to get excited about. Unless, of course, they involve the homecoming of a 7-foot-5 prodigal son before an entire nation of basketball-mad fans in the land of Confucius and Mao....For the Chinese, the NBA's [National Basketball Association] heavily hyped arrival is another milestone in the country's long march from communist isolation to the global culture of sport and celebrity." (USA TODAY) This article details how the NBA's interest in China is part of a "broader effort to internationalize the game," capitalizing on China's interest in sports and emerging economy.
1522-3256;
Yao Ming
National Basketball Association
Basketball players
Sports--China
Sports and state
China--Economic conditions
China--Politics and government
U.S.--Foreign relations--China
AC1.S5
050
China Embraces Partnership with NBA. David J. Lynch. - USA Today, 2004. - SIRS Enduring Issues 2006. Article 60, Institutions, 1522-3256; .
Articles Contained in SIRS Enduring Issues 2006. Originally Published: China Embraces Partnership with NBA, Oct. 13, 2004; pp. n.p..
"Preseason basketball games are nothing to get excited about. Unless, of course, they involve the homecoming of a 7-foot-5 prodigal son before an entire nation of basketball-mad fans in the land of Confucius and Mao....For the Chinese, the NBA's [National Basketball Association] heavily hyped arrival is another milestone in the country's long march from communist isolation to the global culture of sport and celebrity." (USA TODAY) This article details how the NBA's interest in China is part of a "broader effort to internationalize the game," capitalizing on China's interest in sports and emerging economy.
1522-3256;
Yao Ming
National Basketball Association
Basketball players
Sports--China
Sports and state
China--Economic conditions
China--Politics and government
U.S.--Foreign relations--China
AC1.S5
050