| 000 -LEADER |
|---|
| fixed length control field |
01508 a2200277 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051207s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1522-3256; |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
AC1.S5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thomas, Pete, |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
They Make TV Exposure Pay Off. |
| Statement of responsibility, etc. |
Pete Thomas and Greg Johnson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Los Angeles Times, |
| Date of publication, distribution, etc. |
2005. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2006. |
| Number of part/section of a work |
Article 59, |
| Name of part/section of a work |
Institutions, |
| International Standard Serial Number |
1522-3256; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2006. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: They Make TV Exposure Pay Off, Aug. 4, 2005; pp. A1+. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"As the action-sports sector muscles its way into the mainstream, athletes can earn a living by playing the games they love, and corporate giants, including TV networks, are able to reach young consumers." (LOS ANGELES TIMES) This article examines sponsorship and endorsement deals for extreme sports athletes, noting that although action-sports have grown in recent years, there has also been a "reduction of [sponsorship] opportunities, primarily for smaller-name athletes...'creating a divide' among athletes and sponsors." |
| 599 ## - |
|---|
| -- |
Records created from non-MARC resource. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Athletes |
| General subdivision |
Salaries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Endorsements in advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Prize money |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sports |
| General subdivision |
Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sports sponsorship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
X-Games |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest Information and Learning Company |
| Title of a work |
SIRS Enduring Issues 2006, |
| Name of part/section of a work |
Institutions. |
| International Standard Serial Number |
1522-3256; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
