Ads Are Here, There, Everywhere. / Michael McCarthy.
by McCarthy, Michael; Merrill, Ann; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 73Business. Publisher: Gannett News Service (Syndicate), 2001; Star Tribune, 2001ISSN: 1522-3191;.Subject(s): Brand name products | Motion picture product placement | Internet advertising | Television advertising | Television program product placementDDC classification: 050 Summary: "The TV commercial has been Madison Avenue's main weapon for decades and still gets the lion's share of attention. But what remote control channel surfing started, digital video recorders (DVRs) such as TiVo may finish, by letting consumers watch a show seamlessly without seeing ads. Marketers see it happening and are already well down the road in exploring subtler--and harder to avoid--ways to reach the consumer." (USA TODAY) This article discusses creative product placement and other innovative marketing tools that ad agencies are using to grab consumers' attention.Summary: "Product placement is on the rise in movies and television as companies try to get more advertising bang for their buck. Equally important, they want to steer clear of new technologies that allow TV viewers to easily skip commercials." (STAR TRIBUNE) This article discusses product placement, the new marketing strategy employed by advertisers to gain exposure for their brand.
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| SIRS BUS2 42 Working for a living wage / | SIRS BUS2 5 Nation Drafts Five-Year Blueprint. | SIRS BUS2 62 Hispanic Marketing : | SIRS BUS2 73 Ads Are Here, There, Everywhere. / | SIRS BUS2 75 Clearing the Smoke. / | SIRS BUS3 68 Sex, Lies, and Advertising. / | SIRS ENV2 1 The "States" of Representative Democracy / |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Ads Are Here, There, Everywhere, June 19, 2001; pp. 1B-2B.
Originally Published: Advertiser 'Driver', April 27, 2001; pp. D1+.
This MARC record contains two articles.
"The TV commercial has been Madison Avenue's main weapon for decades and still gets the lion's share of attention. But what remote control channel surfing started, digital video recorders (DVRs) such as TiVo may finish, by letting consumers watch a show seamlessly without seeing ads. Marketers see it happening and are already well down the road in exploring subtler--and harder to avoid--ways to reach the consumer." (USA TODAY) This article discusses creative product placement and other innovative marketing tools that ad agencies are using to grab consumers' attention.
"Product placement is on the rise in movies and television as companies try to get more advertising bang for their buck. Equally important, they want to steer clear of new technologies that allow TV viewers to easily skip commercials." (STAR TRIBUNE) This article discusses product placement, the new marketing strategy employed by advertisers to gain exposure for their brand.
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