A Market Kept in the Closet. / Rebecca Gardyn.
by Gardyn, Rebecca; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 80Human Relations. Publisher: Primedia Business Magazines & Media, Inc., 2001ISSN: 1522-3248;.Subject(s): Gay consumers | Gay market | Lesbians | Marketing research | Sexual orientation | Target marketing | TranssexualsDDC classification: 050 Summary: "The gay and lesbian public has piqued the interest of some companies. But businesses are finding a lack of solid data on the group's fundamentals: who they are, what they buy, how to reach them. Is it time to make sexual orientation an American demographic?" (AMERICAN DEMOGRAPHICS) This article examines how more attention is being paid to researching the gay, lesbian, bisexual and transgender community and how sexual orientation is starting to be used as a demographic.
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Books
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High School - old - to delete | SIRS HUM2 80 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: A Market Kept in the Closet, Nov. 2001; pp. 36-43.
"The gay and lesbian public has piqued the interest of some companies. But businesses are finding a lack of solid data on the group's fundamentals: who they are, what they buy, how to reach them. Is it time to make sexual orientation an American demographic?" (AMERICAN DEMOGRAPHICS) This article examines how more attention is being paid to researching the gay, lesbian, bisexual and transgender community and how sexual orientation is starting to be used as a demographic.
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