Survival 101: Selling Convenience to Harried Adults. / James M. O'Neill.
by O'Neill, James M; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 2Institutions. Publisher: Knight-Ridder, 2001ISSN: 1522-3256;.Subject(s): Adult learning | Continuing education | Distance education | Private universities and colleges | Universities and colleges -- FinanceDDC classification: 050 Summary: "Nationwide, private colleges are moving aggressively to tap the booming adult market. They are investing in new programs and satellite campuses, hoping to reap revenue at a time when many of them struggle to balance budgets and keep traditional undergraduate programs afloat." (PHILADELPHIA INQUIRER) This article highlights some schools' strategies to increase their enrollment by aggressively pursuing adult learners who view a college or graduate degree as vital to better jobs and higher pay.
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High School - old - to delete | REF SIRS (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Survival 101: Selling Convenience to Harried Adults, Jan. 30, 2001; pp. A1+.
"Nationwide, private colleges are moving aggressively to tap the booming adult market. They are investing in new programs and satellite campuses, hoping to reap revenue at a time when many of them struggle to balance budgets and keep traditional undergraduate programs afloat." (PHILADELPHIA INQUIRER) This article highlights some schools' strategies to increase their enrollment by aggressively pursuing adult learners who view a college or graduate degree as vital to better jobs and higher pay.
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