A Word from Our Sponsor? He's Here Now.. / Stuart Elliott.
by Elliott, Stuart; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 73Business. Publisher: New York Times, 2002ISSN: 1522-3191;.Subject(s): Commercial products | Merchandising | Television advertising | Television program product placementDDC classification: 050 Summary: "Who wears the pants on 'The Best Damn Sports Show Period'? Why, the advertisers, literally and figuratively. In the latest example of how television programming and advertising are becoming increasingly indistinguishable, Levi Strauss & Company paid for an actor featured in a commercial for its Dockers pants brand to appear on the show on Fox Sports Net....Such sales tactics, intended to seamlessly blend advertising with programming, bother critics who worry about the commercial content of popular culture." (NEW YORK TIMES) This article discusses sales tactics being used by companies to promote their products on TV shows.
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High School - old - to delete | REF SIRS 2003 Bus73 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: A Word from Our Sponsor? He's Here Now., July 1, 2002; pp. C7.
"Who wears the pants on 'The Best Damn Sports Show Period'? Why, the advertisers, literally and figuratively. In the latest example of how television programming and advertising are becoming increasingly indistinguishable, Levi Strauss & Company paid for an actor featured in a commercial for its Dockers pants brand to appear on the show on Fox Sports Net....Such sales tactics, intended to seamlessly blend advertising with programming, bother critics who worry about the commercial content of popular culture." (NEW YORK TIMES) This article discusses sales tactics being used by companies to promote their products on TV shows.
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