Chasing Youth. / Michael J. Weiss.
by Weiss, Michael J; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 59Family. Publisher: American Demographics, 2002ISSN: 1522-3213;.Subject(s): Aged -- Attitudes | Aged -- Health and hygiene | Aging -- Prevention | Baby boom generation (1946-1964) | Natural foods | Physical appearance | Physical fitness for the agedDDC classification: 050 Summary: "Just how far will Baby Boomers go to hang on to their youth? Fitness products, hair transplants, Botox injections, Viagra--the self-reliant Me Generation is creating a model of midlife rejuvenation. The wealthiest generation in history, Boomers are pouring $30 billion this year [2002] into anti-aging products, reenergizing businesses that range from food and cosmetics to pharmaceuticals and biotechnology." (AMERICAN DEMOGRAPHICS) This article reports on "a very public, generational obsession" with youth.
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High School - old - to delete | REF SIRS 2003 Fam59 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Chasing Youth, Oct. 2002; pp. 34-41.
"Just how far will Baby Boomers go to hang on to their youth? Fitness products, hair transplants, Botox injections, Viagra--the self-reliant Me Generation is creating a model of midlife rejuvenation. The wealthiest generation in history, Boomers are pouring $30 billion this year [2002] into anti-aging products, reenergizing businesses that range from food and cosmetics to pharmaceuticals and biotechnology." (AMERICAN DEMOGRAPHICS) This article reports on "a very public, generational obsession" with youth.
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