The Shape of Things to Come. Rebecca Gardyn.
by Gardyn, Rebecca; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 77Business. Publisher: American Demographics, 2003ISSN: 1522-3191;.Subject(s): Body size | Clothing and dress measurements | Clothing trade | Consumers -- Attitudes | Costume design | Fashion designers | Fashion merchandising | Race differencesDDC classification: 050 Summary: "A nearly universal humbling experience: The scene begins as one gleefully heads for the dressing room with armfuls of clothing that look stunning on the rack. Behind the curtains in front of a full-length mirror, every attempt to squeeze into or swim out of each garment intensifies the frustration. One, maybe two items fit. Or worse, none. The expression, 'size matters,' takes on a whole, new angst-producing meaning." (AMERICAN DEMOGRAPHICS) This article reports that slumping apparel sales and complaints from consumers have led the apparel industry to team up "with government, academic and research institutions to ante up $1 million for SizeUSA, the first-ever statistically representative census of American body shape and size....The goal of SizeUSA, which is expected to be completed in October [2003], is to provide clothing makers with size and proportion readings of their target consumers in detail that was previously unavailable."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Business Article 76 Fellowship of the Online Gamers. | REF SIRS 2004 Business Article 76 Researchers Find Benefits to Video Games. | REF SIRS 2004 Business Article 76 The Grey Market. | REF SIRS 2004 Business Article 77 The Shape of Things to Come. | REF SIRS 2004 Business Article 78 Customer Disservice. | REF SIRS 2004 Business Article 79 To Be About to Be. | REF SIRS 2004 Business Article 8 Dynamics of Agricultural Competitiveness: Policy Lessons from Abroad. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: The Shape of Things to Come, July/Aug. 2003; pp. 24-30.
"A nearly universal humbling experience: The scene begins as one gleefully heads for the dressing room with armfuls of clothing that look stunning on the rack. Behind the curtains in front of a full-length mirror, every attempt to squeeze into or swim out of each garment intensifies the frustration. One, maybe two items fit. Or worse, none. The expression, 'size matters,' takes on a whole, new angst-producing meaning." (AMERICAN DEMOGRAPHICS) This article reports that slumping apparel sales and complaints from consumers have led the apparel industry to team up "with government, academic and research institutions to ante up $1 million for SizeUSA, the first-ever statistically representative census of American body shape and size....The goal of SizeUSA, which is expected to be completed in October [2003], is to provide clothing makers with size and proportion readings of their target consumers in detail that was previously unavailable."
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