As a Generation Ages, Companies Line Up to Offer Variety of Services. Anuradha Raghunathan.
by Raghunathan, Anuradha; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 60Family. Publisher: Dallas Morning News, 2003ISSN: 1522-3213;.Subject(s): Aged consumers | Baby boom generation (1946-1964) | Business planning | Demographic transition | Lifestyles | Medical care -- Forecasting | Retirement -- Planning | Target marketingDDC classification: 050 Summary: "Baby boomers have long held sway over corporate America, powering the development of such things as Hula Hoops, fast food and mutual funds. Now, with the first boomers starting to retire, companies are hiring consultants, creating departments and making strategic acquisitions, all in an attempt to appeal to the retirement-age needs of their favorite demographic group." (DALLAS MORNING NEWS) This article details how companies hope to benefit from the spending power of the aging baby boomer generation.| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2004 Family Article 60 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: As a Generation Ages, Companies Line Up to Offer Variety of Services, Sept. 4, 2003; pp. n.p..
"Baby boomers have long held sway over corporate America, powering the development of such things as Hula Hoops, fast food and mutual funds. Now, with the first boomers starting to retire, companies are hiring consultants, creating departments and making strategic acquisitions, all in an attempt to appeal to the retirement-age needs of their favorite demographic group." (DALLAS MORNING NEWS) This article details how companies hope to benefit from the spending power of the aging baby boomer generation.
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