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Can We Trust the Polls? It All Depends. Michael W. Traugott.

by Traugott, Michael W; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 35Global Issues. Publisher: Brookings Review, 2003ISSN: 1522-3221;.Subject(s): Elections | Integrity | Public opinion polls | Reliability | Social surveys -- Response rate | Technological innovations | VotingDDC classification: 050 Summary: "Can we trust the polls? Under the best of circumstances, the answer is 'Not necessarily without a fair amount of detailed information about how they were conducted.' This general note of caution applies at any time to any poll consumer. But today [2003], with polls proliferating in the media and with methodological concerns increasing within the polling industry, caution is even more warranted. This is not to suggest that the general quality of polling data is declining or that the problems facing pollsters have no answers. Still, consumers of polling data need to be more careful than ever." (BROOKINGS REVIEW) This article discusses various polling methods and examines the accuracy of polls to consumers.
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REF SIRS 2004 Global Issues Article 35 (Browse shelf) Available

Articles Contained in SIRS Enduring Issues 2004.

Originally Published: Can We Trust the Polls? It All Depends, Summer 2003; pp. 8-11.

"Can we trust the polls? Under the best of circumstances, the answer is 'Not necessarily without a fair amount of detailed information about how they were conducted.' This general note of caution applies at any time to any poll consumer. But today [2003], with polls proliferating in the media and with methodological concerns increasing within the polling industry, caution is even more warranted. This is not to suggest that the general quality of polling data is declining or that the problems facing pollsters have no answers. Still, consumers of polling data need to be more careful than ever." (BROOKINGS REVIEW) This article discusses various polling methods and examines the accuracy of polls to consumers.

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