Female Athletes Find Stardom As Their Pro Sports Leagues Struggle. Philip Hersh.
by Hersh, Philip; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 49Institutions. Publisher: Chicago Tribune, 2003ISSN: 1522-3256;.Subject(s): Hamm | Professional sports | Sex discrimination in sports | Sports spectators | Sports sponsorship | Television and sports | Women athletes | Women's National Basketball Association | Women's United Soccer AssnDDC classification: 050 Summary: "Why is it that an individual professional woman athlete like Annika Sorenstam, Serena Williams or Mia Hamm...can become widely praised and popular, yet women's professional leagues still struggle to win fans, public acclaim and financial stability?" (CHICAGO TRIBUNE) This article examines how women's pro leagues "are caught in a chicken-and-egg paradox about recognition and success. They need attention to attract sponsors, marketing and TV exposure, but their games are considered insignificant by the male-dominated sports media."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Institutions Article 47 Expos' Diversity Confirms Baseball's Gone Global. | REF SIRS 2004 Institutions Article 48 50 Years on Everest. | REF SIRS 2004 Institutions Article 49 Sorenstam's Decision Fuels Debate. | REF SIRS 2004 Institutions Article 49 Female Athletes Find Stardom As Their Pro Sports Leagues Struggle. | REF SIRS 2004 Institutions Article 5 Culture Clash. | REF SIRS 2004 Institutions Article 50 12 Deaths Result from Unregulated Toughman Competitions. | REF SIRS 2004 Institutions Article 51 In a Class by Themselves. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Female Athletes Find Stardom As Their Pro Sports Leagues Struggle, June 5, 2003; pp. n.p..
"Why is it that an individual professional woman athlete like Annika Sorenstam, Serena Williams or Mia Hamm...can become widely praised and popular, yet women's professional leagues still struggle to win fans, public acclaim and financial stability?" (CHICAGO TRIBUNE) This article examines how women's pro leagues "are caught in a chicken-and-egg paradox about recognition and success. They need attention to attract sponsors, marketing and TV exposure, but their games are considered insignificant by the male-dominated sports media."
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