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That Size 8 Dress May Soon Be a Size 12. Kim Campbell.

by Campbell, Kim; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 69Business. Publisher: Christian Science Monitor, 2004ISSN: 1522-3191;.Subject(s): Body size | Clothing and dress measurements | Clothing trade | Consumers -- Attitudes | Costume design | Fashion designers | Fashion merchandising | Race differencesDDC classification: 050 Summary: "After years of frustration in the dressing room, Americans may finally have a shot at better-fitting clothes. A survey released this week [March 2004] challenges current standards for sizing--evolved from measurements that date back to at least World War II--and opens the door for designers to make products that look good on more than just a hanger." (CHRISTIAN SCIENCE MONITOR) The author discusses the results of the survey which found that "people are getting wider and slightly heavier, especially as they age. Women in particular are moving from hourglass to pear shape."
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REF SIRS 2005 Business Article 67 Swaps and Robbers. REF SIRS 2005 Business Article 68 You've Got Spam. REF SIRS 2005 Business Article 68 Spam's Irritating Cousin, Spim, on the Loose. REF SIRS 2005 Business Article 69 That Size 8 Dress May Soon Be a Size 12. REF SIRS 2005 Business Article 69 Survey Sizes Up Americans for the Perfect Fit. REF SIRS 2005 Business Article 69 Women Shoppers Say, 'Label Us Frustrated'. REF SIRS 2005 Business Article 7 On a Roll.

Articles Contained in SIRS Enduring Issues 2005.

Originally Published: That Size 8 Dress May Soon Be a Size 12, March 4, 2004; pp. n.p..

"After years of frustration in the dressing room, Americans may finally have a shot at better-fitting clothes. A survey released this week [March 2004] challenges current standards for sizing--evolved from measurements that date back to at least World War II--and opens the door for designers to make products that look good on more than just a hanger." (CHRISTIAN SCIENCE MONITOR) The author discusses the results of the survey which found that "people are getting wider and slightly heavier, especially as they age. Women in particular are moving from hourglass to pear shape."

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