The Debate: Advertising to Children. Neville Rigby and Jeremy Preston.
by Rigby, Neville; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 75Business. Publisher: Ecologist, 2004ISSN: 1522-3191;.Subject(s): Advertising -- Food | Advertising and children | Children -- Great Britain | Food preferences | Junk food | Obesity in children | Target marketing | Television advertising and children | Television and childrenDDC classification: 050 Summary: "Before they can walk or talk, small children are exposed to a marketing barrage that may have lasting influence over their behaviour. A few years ago the former chair of the International Obesity TaskForce (IOTF) childhood working group described the case of a baby whose parents were alarmed by its agitation whenever the family passed a McDonald's store. It seemed that the infant already associated the familiar golden arches with the children's party fun depicted in TV ads." (ECOLOGIST) The authors debate the appropriateness of food advertising to children in the UK, where childhood obesity is becoming epidemic.| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2005 Business Article 75 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2005.
Originally Published: The Debate: Advertising to Children, April 2004; pp. 16-20.
"Before they can walk or talk, small children are exposed to a marketing barrage that may have lasting influence over their behaviour. A few years ago the former chair of the International Obesity TaskForce (IOTF) childhood working group described the case of a baby whose parents were alarmed by its agitation whenever the family passed a McDonald's store. It seemed that the infant already associated the familiar golden arches with the children's party fun depicted in TV ads." (ECOLOGIST) The authors debate the appropriateness of food advertising to children in the UK, where childhood obesity is becoming epidemic.
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