Nightmare on Madison Avenue. Devin Leonard.
by Leonard, Devin; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2005Article 76Business. Publisher: Fortune, 2004ISSN: 1522-3191;.Subject(s): Advertising agencies | Advertising media planning | Madison Avenue (New York, N.Y.) | Managerial economics | Mass media and technology | Television advertisingDDC classification: 050 Summary: "Nearly every ad agency head repeats the same mantra: There's never been a more exciting time to be in the advertising business. That is true--but most of the thrills are the result of things they would rather not talk about." (FORTUNE) This article discusses the changes Madison Avenue has faced during the recession and examines the impact new technology has had on the advertising industry.| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | REF SIRS 2005 Business Article 76 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2005.
Originally Published: Nightmare on Madison Avenue, June 28, 2004; pp. 92+.
"Nearly every ad agency head repeats the same mantra: There's never been a more exciting time to be in the advertising business. That is true--but most of the thrills are the result of things they would rather not talk about." (FORTUNE) This article discusses the changes Madison Avenue has faced during the recession and examines the impact new technology has had on the advertising industry.
Records created from non-MARC resource.
There are no comments for this item.