Class Matters: When the Joneses Wear Jeans. Jennifer Steinhauer.
by Steinhauer, Jennifer; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 32Business. Publisher: New York Times, 2005ISSN: 1522-3191;.Subject(s): Consumer behavior | Credit cards | Social classes | Social marketing | Social statusDDC classification: 050 Summary: "Social class, once so easily assessed by the car in the driveway or the purse on the arm, has become harder to see in the things Americans buy. Rising incomes, flattening prices and easily available credit have given so many Americans access to such a wide array of high-end goods that traditional markers of status have lost much of their meaning. A family squarely in the middle class may own a flat-screen television, drive a BMW and indulge a taste for expensive chocolate. A wealthy family may only further blur the picture by shopping for wine at Costco and bath towels at Target, which for years has stocked its shelves with high-quality goods. Everyone, meanwhile, appears to be blending into a classless crowd, shedding the showiest kinds of high-status clothes in favor of a jeans-and-sweatsuit informality." (NEW YORK TIMES) The article discusses the changing image of social class and income in the U.S. Also provided is a timeline showing the evolution of wealth throughout history.| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2006 Business Article 32 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: Class Matters: When the Joneses Wear Jeans, May 29, 2005; pp. 1+.
"Social class, once so easily assessed by the car in the driveway or the purse on the arm, has become harder to see in the things Americans buy. Rising incomes, flattening prices and easily available credit have given so many Americans access to such a wide array of high-end goods that traditional markers of status have lost much of their meaning. A family squarely in the middle class may own a flat-screen television, drive a BMW and indulge a taste for expensive chocolate. A wealthy family may only further blur the picture by shopping for wine at Costco and bath towels at Target, which for years has stocked its shelves with high-quality goods. Everyone, meanwhile, appears to be blending into a classless crowd, shedding the showiest kinds of high-status clothes in favor of a jeans-and-sweatsuit informality." (NEW YORK TIMES) The article discusses the changing image of social class and income in the U.S. Also provided is a timeline showing the evolution of wealth throughout history.
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