The Big Pill Pitch. Betsy Querna.
by Querna, Betsy; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 74Business. Publisher: U.S. News & World Report, 2005ISSN: 1522-3191;.Subject(s): Advertising -- Drugs | Direct marketing | Pharmaceutical industryDDC classification: 050 Summary: "When patients come into Lloyd VanWinkle's family practice clinic in Castorville, Texas, they often know exactly what they want. That's because more and more often, after seeing drugs advertised on television or in print, his patients describe symptoms they think might be treated by medication. Sometimes his patients just ask in general terms about possible drug treatments. But more and more, VanWinkle says, their requests are highly specific: 'I want the acne birth control pill.' Either way, this new patient activism is motivated by aggressive drug company marketing." (U.S. NEWS & WORLD REPORT) The article reveals that "pharmaceutical companies spent more than $4 billion in 2004 on direct-to-consumer advertising" and discusses the impact of this marketing campaign.| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2006 Business Article 72 The Idiot Consumer. | REF SIRS 2006 Business Article 73 Why Medical Malpractice Caps Are Wrong. | REF SIRS 2006 Business Article 74 FDA Races to Keep Up with Misleading Drug Ads. | REF SIRS 2006 Business Article 74 The Big Pill Pitch. | REF SIRS 2006 Business Article 74 New Drug Ad Guidelines Unlikely to Satisfy. | REF SIRS 2006 Business Article 75 Consumer Vertigo. | REF SIRS 2006 Business Article 76 Online Banking: Are You Ready?. |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: The Big Pill Pitch, June 6, 2005; pp. 52-53.
"When patients come into Lloyd VanWinkle's family practice clinic in Castorville, Texas, they often know exactly what they want. That's because more and more often, after seeing drugs advertised on television or in print, his patients describe symptoms they think might be treated by medication. Sometimes his patients just ask in general terms about possible drug treatments. But more and more, VanWinkle says, their requests are highly specific: 'I want the acne birth control pill.' Either way, this new patient activism is motivated by aggressive drug company marketing." (U.S. NEWS & WORLD REPORT) The article reveals that "pharmaceutical companies spent more than $4 billion in 2004 on direct-to-consumer advertising" and discusses the impact of this marketing campaign.
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