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Consumer Vertigo. Virginia Postrel.

by Postrel, Virginia; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 75Business. Publisher: Reason, 2005ISSN: 1522-3191;.Subject(s): Books -- Reviews | Choice (Psychology) | Commitment (Psychology) | Consumers' preferences | Happiness | Pluralism (Social sciences) | SpecialistsDDC classification: 050 Summary: "During the last couple of decades, the American economy has undergone a variety revolution. Instead of simply offering mass-market goods, businesses of all sorts increasingly compete to give consumers more personalized products, more varied experiences, and more choice." (REASON) The author disputes the claims of social critics who say that "providing too many choices is the latest way liberal societies in general, and markets in particular, make people miserable." She argues that human beings "adapt pretty effectively to proliferating choices."
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REF SIRS 2006 Business Article 75 (Browse shelf) Available

Articles Contained in SIRS Enduring Issues 2006.

Originally Published: Consumer Vertigo, June 2005; pp. 49-54.

"During the last couple of decades, the American economy has undergone a variety revolution. Instead of simply offering mass-market goods, businesses of all sorts increasingly compete to give consumers more personalized products, more varied experiences, and more choice." (REASON) The author disputes the claims of social critics who say that "providing too many choices is the latest way liberal societies in general, and markets in particular, make people miserable." She argues that human beings "adapt pretty effectively to proliferating choices."

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