Not Your Father's Auto Industry? Aging, the Automobile, and the.... Joseph F. Coughlin.
by Coughlin, Joseph F; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 44Family. Publisher: Generations, 2004ISSN: 1522-3213;.Subject(s): Automobile industry and trade | Automobiles -- Design and construction | Automobiles -- Marketing | Baby boom generation (1946-1964) | Consumer behavior | Older automobile drivers | Older consumers | Technological innovationsDDC classification: 050 Summary: "A distinctly American business, the automobile industry produces a product that is more than transportation--it is a lifestyle. It is a lifestyle defined by fashion, speed, mobility, comfort, and, above all, individual choice. The car became a physical extension of how the vast majority of Americans, regardless of age, have chosen to live." (GENERATIONS) The author opines that the automobile industry is "having difficulty defining the older consumer" as the baby boomer generation ages. He believes that the industry needs an expanded awareness that "the impact of lifestyle as well as lifespan is critical to developing the car of the future."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2006 Family Article 44 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: Not Your Father's Auto Industry? Aging, the Automobile, and the..., Winter 2004/2005; pp. 38-44.
"A distinctly American business, the automobile industry produces a product that is more than transportation--it is a lifestyle. It is a lifestyle defined by fashion, speed, mobility, comfort, and, above all, individual choice. The car became a physical extension of how the vast majority of Americans, regardless of age, have chosen to live." (GENERATIONS) The author opines that the automobile industry is "having difficulty defining the older consumer" as the baby boomer generation ages. He believes that the industry needs an expanded awareness that "the impact of lifestyle as well as lifespan is critical to developing the car of the future."
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