Swagland. David Weddle.
by Weddle, David; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 5Human Relations. Publisher: Los Angeles Times, 2005ISSN: 1522-3248;.Subject(s): Ethical relativism | Free material | Gifts | Journalistic ethics | JournalistsDDC classification: 050 Summary: "Swagland. It's not a mythical over-the-rainbow realm, an Eastern European country, a theme park. You might call it a state of mind, a wondrous alternate universe concocted by publicists, funded by corporations eager for media coverage of their wares and frequented by journalists who have cast off concerns about conflicts of interest and embraced a new creed of conspicuous consumption." (LOS ANGELES TIMES) This article examines the growing use of swag, or freebies handed out to journalists by publicists aiming to promote their product, and how some "ethicists argue that the proliferation of swag has undercut the integrity of the press, blurred the lines between advertising and editorial and encouraged some publications to mislead their readership."| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2006 Human Relations Article 5 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: Swagland, Jan. 16, 2005; pp. mag. sec. 14+.
"Swagland. It's not a mythical over-the-rainbow realm, an Eastern European country, a theme park. You might call it a state of mind, a wondrous alternate universe concocted by publicists, funded by corporations eager for media coverage of their wares and frequented by journalists who have cast off concerns about conflicts of interest and embraced a new creed of conspicuous consumption." (LOS ANGELES TIMES) This article examines the growing use of swag, or freebies handed out to journalists by publicists aiming to promote their product, and how some "ethicists argue that the proliferation of swag has undercut the integrity of the press, blurred the lines between advertising and editorial and encouraged some publications to mislead their readership."
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