Includes bibliographical references and index.

Chapter 1: WHAT IS CORPORTAE SOCIAL RESPONSIBILITY? -- The purpose of Social Responsibility Is Open to Debate -- A Left-Wing Agenda Drives the Movement for Corporate Social Responsibility -- The Corporate Social Responsibility Movement Responds to Real Demand for Increased Accountability -- Corporate Social Responsibility Is an Enlightened Response to the Pressures of Globalization -- Corporate Social Responsibility Should Be Driven by Consumers and Markets -- Chapter 2: HOW HAVE CORPORATIONS BEEN IMPACTED BY ENVIRONMENTAL CONCERNS? -- Green Initiatives ARe Not Always Good for Business or the Environment -- Green Initiatives Can make Firms More Profitable -- A Credible Green Strategy Begins with Real Personal and Organizational Change -- Some Companies Are Not Honest About Their Environmental Records -- Climate Change is a Problem Corporate Communications Professionals Must Address -- Chapter 3 -- DO CORPORATIONS HAVE A SOCIAL RESPONSIBILITY TO PROTECT HUMAN RIGHTS? -- Corporations Have a Social Responsibility to Protect Human Rights -- Only Strong Laws Can Compel Corporations to Protect Human Rights -- The UN's Framework for Business and Human Rights Seeks to Fill the Governance Gap Caused by Globalization -- The UN's Framework for Business and Human Rights Requires Too Much of Corporations -- Chapter 4: WHAT FACTORS ARE INFLUENCING CORPORATIONS TO BEHAVE MROE RESPONSIBLY? -- Voluntary Codes of Conduct May Provide Motivation for Responsible corporate Behavior -- Voluntary Codes of Conduct Will Not Make Corporations More Accountable -- Some Nongovernmental Organizations Are CHallenging the Rhetoric of the corporate Social Responsibility Movement -- Business Schools Should Integrate Social Responsibility Across the Curriculum.