Weiss, Michael J.

Chasing Youth. / Michael J. Weiss. - American Demographics, 2002. - SIRS Enduring Issues 2003. Article 59. Family, 1522-3213; .

Articles Contained in SIRS Enduring Issues 2003. Originally Published: Chasing Youth, Oct. 2002; pp. 34-41.

"Just how far will Baby Boomers go to hang on to their youth? Fitness products, hair transplants, Botox injections, Viagra--the self-reliant Me Generation is creating a model of midlife rejuvenation. The wealthiest generation in history, Boomers are pouring $30 billion this year [2002] into anti-aging products, reenergizing businesses that range from food and cosmetics to pharmaceuticals and biotechnology." (AMERICAN DEMOGRAPHICS) This article reports on "a very public, generational obsession" with youth.

1522-3213;


Aged--Attitudes.
Aged--Health and hygiene.
Aging--Prevention.
Baby boom generation (1946-1964)
Natural foods.
Physical appearance.
Physical fitness for the aged.

AC1.S5

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