Gardyn, Rebecca, <br/><br/>
The Shape of Things to Come. 
Rebecca Gardyn. 
 -  American Demographics,  2003. 
 - SIRS Enduring Issues 2004.  Article 77,  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2004.  Originally Published: The Shape of Things to Come, July/Aug. 2003; pp. 24-30. 
<br/><br/> "A nearly universal humbling experience: The scene begins as one gleefully heads for the dressing room with armfuls of clothing that look stunning on the rack. Behind the curtains in front of a full-length mirror, every attempt to squeeze into or swim out of each garment intensifies the frustration. One, maybe two items fit. Or worse, none. The expression, 'size matters,' takes on a whole, new angst-producing meaning." (AMERICAN DEMOGRAPHICS) This article reports that slumping apparel sales and complaints from consumers have led the apparel industry to team up "with government, academic and research institutions to ante up $1 million for SizeUSA, the first-ever statistically representative census of American body shape and size....The goal of SizeUSA, which is expected to be completed in October [2003], is to provide clothing makers with size and proportion readings of their target consumers in detail that was previously unavailable." 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Body size<br/>Clothing and dress measurements<br/>Clothing trade<br/>Consumers--Attitudes<br/>Costume design<br/>Fashion designers<br/>Fashion merchandising<br/>Race differences
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050