Fitzpatrick, Frank, <br/><br/>
Alcohol and College Sports: Schools Can't Find Right Mix. 
Frank Fitzpatrick. 
 -  Philadelphia Inquirer,  2004. 
 - SIRS Enduring Issues 2005.  Article 53,  Institutions,  1522-3256; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2005.  Originally Published: Alcohol and College Sports: Schools Can't Find Right Mix, April 2, 2004; pp. A1+. 
<br/><br/> "Faced with increasing pressure from parents and public-health advocates, colleges are desperately seeking ways to tame tailgating, eliminate beer-sparked fan riots, keep star players and big-name coaches out of trouble and, in what might be the athletic director's ultimate paradox, balance alcohol's often-tragic consequences with its revenue-producing potential." (PHILADELPHIA INQUIRER) This article discusses how college athletic departments are struggling to curb alcohol-related incidents when sports and alcohol are so intertwined at many universities. 
<br/><br/><label>ISSN: </label>1522-3256; 
<br/><br/><label>Subjects--Corporate Names: </label><br/>National Collegiate Athletic Assn.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Alcoholic beverages<br/>Athletes--Conduct of life<br/>Binge drinking<br/>College athletes<br/>College sports<br/>College students--Alcohol use<br/>Drinking of alcoholic beverages<br/>Television advertising<br/>Universities and colleges--Administration
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050