Agovino, Theresa, <br/><br/>
New Drug Ad Guidelines Unlikely to Satisfy. 
Theresa Agovino. 
 -  Concord Monitor,  2005. 
 - SIRS Enduring Issues 2006.  Article 74,  Business,  1522-3191; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2006.  Originally Published: New Drug Ad Guidelines Unlikely to Satisfy, Aug. 2, 2005; pp. n.p.. 
<br/><br/> "The pharmaceutical industry unveiled new guidelines Tuesday [Aug. 2, 2005] for the consumer marketing of medicines, including pledges to educate doctors before beginning consumer campaigns and more clearly outline the risks involved in taking prescription drugs." (CONCORD MONITOR) The article reveals that the industry promises to "put off consumer advertising while doctors learn about drugs," citing the Vioxx incident where "ads pushed many patients who really didn't require the pricey drug to take it, potentially exposing them to dangerous side effects." 
<br/><br/><label>ISSN: </label>1522-3191; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Drugs<br/>Deceptive advertising<br/>Pharmaceutical industry<br/>Prescription drugs
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050