Thomas, Pete, <br/><br/>
They Make TV Exposure Pay Off. 
Pete Thomas and Greg Johnson. 
 -  Los Angeles Times,  2005. 
 - SIRS Enduring Issues 2006.  Article 59,  Institutions,  1522-3256; .
<br/><br/> Articles Contained in SIRS Enduring Issues 2006.  Originally Published: They Make TV Exposure Pay Off, Aug. 4, 2005; pp. A1+. 
<br/><br/> "As the action-sports sector muscles its way into the mainstream, athletes can earn a living by playing the games they love, and corporate giants, including TV networks, are able to reach young consumers." (LOS ANGELES TIMES) This article examines sponsorship and endorsement deals for extreme sports athletes, noting that although action-sports have grown in recent years, there has also been a "reduction of [sponsorship] opportunities, primarily for smaller-name athletes...'creating a divide' among athletes and sponsors." 
<br/><br/><label>ISSN: </label>1522-3256; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Athletes--Salaries<br/>Endorsements in advertising<br/>Prize money<br/>Sports--Economic aspects<br/>Sports sponsorship<br/>X-Games
<br/><br/><label>LC Class. No.: </label>AC1.S5 
<br/><br/><label>Dewey Class. No.: </label>050