Children, Entertainment, and Marketing. / Rhoda Rabkin.
by Rabkin, Rhoda; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 75Business. Publisher: Policy Review, 2002ISSN: 1522-3191;.Subject(s): Advertising and children | Entertainment industry | Mass media -- Ratings | Mass media and children | Motion pictures -- Rating | Music -- Censorship | Target marketingDDC classification: 050 Summary: "Most American parents want to restrict children's access to entertainment glamorizing violence, sex, drug use, or vulgar language. Ideally, purveyors of 'mature' entertainment would voluntarily adhere to a code of advertising ethics." (CONSUMERS' RESEARCH) This article discusses mass marketing to children and its influence on the development of rating systems.
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High School - old - to delete | REF SIRS 2003 Bus75 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Children, Entertainment, and Marketing, June 2002; pp. 14+.
"Most American parents want to restrict children's access to entertainment glamorizing violence, sex, drug use, or vulgar language. Ideally, purveyors of 'mature' entertainment would voluntarily adhere to a code of advertising ethics." (CONSUMERS' RESEARCH) This article discusses mass marketing to children and its influence on the development of rating systems.
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