Pollan, Michael.
Naturally: How Organic Became a Marketing Niche and a Multibillion.... / Michael Pollan. - New York Times Magazine, 2001. - SIRS Enduring Issues 2002. Article 71. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: Naturally: How Organic Became a Marketing Niche and a Multibillion..., May 13, 2001; pp. 30+.
"The organic movement has become a $7.7 billion business: call it Industrial Organic. Although that represents but a fraction of the $400 billion business of selling Americans food, organic is now the fastest-growing category in the supermarket....Even today, the rapid growth of organic closely tracks consumers' rising worries about the conventional food supply--about chemicals, about additives and, most recently [2001], about genetically modified ingredients and mad cow disease; every food scare is followed by a spike in organic sales." (NEW YORK TIMES MAGAZINE) This article explains how the organic food trade has filled a marketing niche and created a multibillion-dollar industry.
1522-3191;
Agriculture--Economic aspects.
Alternative agriculture.
Food industry and trade.
Food preferences.
Natural foods.
Organic farming.
AC1.S5
050
Naturally: How Organic Became a Marketing Niche and a Multibillion.... / Michael Pollan. - New York Times Magazine, 2001. - SIRS Enduring Issues 2002. Article 71. Business, 1522-3191; .
Articles Contained in SIRS Enduring Issues 2002. Originally Published: Naturally: How Organic Became a Marketing Niche and a Multibillion..., May 13, 2001; pp. 30+.
"The organic movement has become a $7.7 billion business: call it Industrial Organic. Although that represents but a fraction of the $400 billion business of selling Americans food, organic is now the fastest-growing category in the supermarket....Even today, the rapid growth of organic closely tracks consumers' rising worries about the conventional food supply--about chemicals, about additives and, most recently [2001], about genetically modified ingredients and mad cow disease; every food scare is followed by a spike in organic sales." (NEW YORK TIMES MAGAZINE) This article explains how the organic food trade has filled a marketing niche and created a multibillion-dollar industry.
1522-3191;
Agriculture--Economic aspects.
Alternative agriculture.
Food industry and trade.
Food preferences.
Natural foods.
Organic farming.
AC1.S5
050