Naturally: How Organic Became a Marketing Niche and a Multibillion.... / Michael Pollan.
by Pollan, Michael; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 71Business. Publisher: New York Times Magazine, 2001ISSN: 1522-3191;.Subject(s): Agriculture -- Economic aspects | Alternative agriculture | Food industry and trade | Food preferences | Natural foods | Organic farmingDDC classification: 050 Summary: "The organic movement has become a $7.7 billion business: call it Industrial Organic. Although that represents but a fraction of the $400 billion business of selling Americans food, organic is now the fastest-growing category in the supermarket....Even today, the rapid growth of organic closely tracks consumers' rising worries about the conventional food supply--about chemicals, about additives and, most recently [2001], about genetically modified ingredients and mad cow disease; every food scare is followed by a spike in organic sales." (NEW YORK TIMES MAGAZINE) This article explains how the organic food trade has filled a marketing niche and created a multibillion-dollar industry.
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High School - old - to delete | REF SIRS (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Naturally: How Organic Became a Marketing Niche and a Multibillion..., May 13, 2001; pp. 30+.
"The organic movement has become a $7.7 billion business: call it Industrial Organic. Although that represents but a fraction of the $400 billion business of selling Americans food, organic is now the fastest-growing category in the supermarket....Even today, the rapid growth of organic closely tracks consumers' rising worries about the conventional food supply--about chemicals, about additives and, most recently [2001], about genetically modified ingredients and mad cow disease; every food scare is followed by a spike in organic sales." (NEW YORK TIMES MAGAZINE) This article explains how the organic food trade has filled a marketing niche and created a multibillion-dollar industry.
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