Yin, Sandra,
Coming Out in Print. Sandra Yin. - American Demographics, 2003. - SIRS Enduring Issues 2004. Article 64, Human Relations, 1522-3248; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Coming Out in Print, Feb. 2003; pp. 18-21.
"Earthlink is just one advertiser from an increasingly broad array of industries buying ad space in gay and lesbian publications. Although advertisers once shied away from gay publications, over the past few years mainstream businesses have begun to recognize the power of the gay press." (AMERICAN DEMOGRAPHICS) This article reveals how advertisers are realizing the potential of the gay press as way to reach a powerful and influential market.
1522-3248;
Advertising--Magazine
Advertising--Newspaper
Gay consumers
Gay press publications
Homosexuality
Mass media
Target marketing
AC1.S5
050
Coming Out in Print. Sandra Yin. - American Demographics, 2003. - SIRS Enduring Issues 2004. Article 64, Human Relations, 1522-3248; .
Articles Contained in SIRS Enduring Issues 2004. Originally Published: Coming Out in Print, Feb. 2003; pp. 18-21.
"Earthlink is just one advertiser from an increasingly broad array of industries buying ad space in gay and lesbian publications. Although advertisers once shied away from gay publications, over the past few years mainstream businesses have begun to recognize the power of the gay press." (AMERICAN DEMOGRAPHICS) This article reveals how advertisers are realizing the potential of the gay press as way to reach a powerful and influential market.
1522-3248;
Advertising--Magazine
Advertising--Newspaper
Gay consumers
Gay press publications
Homosexuality
Mass media
Target marketing
AC1.S5
050