Coming Out in Print. Sandra Yin.
by Yin, Sandra; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 64Human Relations. Publisher: American Demographics, 2003ISSN: 1522-3248;.Subject(s): Advertising -- Magazine | Advertising -- Newspaper | Gay consumers | Gay press publications | Homosexuality | Mass media | Target marketingDDC classification: 050 Summary: "Earthlink is just one advertiser from an increasingly broad array of industries buying ad space in gay and lesbian publications. Although advertisers once shied away from gay publications, over the past few years mainstream businesses have begun to recognize the power of the gay press." (AMERICAN DEMOGRAPHICS) This article reveals how advertisers are realizing the potential of the gay press as way to reach a powerful and influential market.| Item type | Current location | Call number | Status | Date due |
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High School - old - to delete | REF SIRS 2004 Human Relations Article 64 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Coming Out in Print, Feb. 2003; pp. 18-21.
"Earthlink is just one advertiser from an increasingly broad array of industries buying ad space in gay and lesbian publications. Although advertisers once shied away from gay publications, over the past few years mainstream businesses have begun to recognize the power of the gay press." (AMERICAN DEMOGRAPHICS) This article reveals how advertisers are realizing the potential of the gay press as way to reach a powerful and influential market.
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