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Szegedy-Maszak, Marianne,

Mysteries of the Mind. Marianne Szegedy-Maszak. - U.S. News & World Report, 2005. - SIRS Enduring Issues 2006. Article 30, Health, 1522-323X; .

Articles Contained in SIRS Enduring Issues 2006. Originally Published: Mysteries of the Mind, Feb. 28, 2005; pp. 52+.

"The snap judgment. The song that constantly runs through your head whenever you close your office door. The desire to drink Coke rather than Pepsi or to drive a Mustang rather than a Prius. The expression on your spouse's face that inexplicably makes you feel either amorous or enraged. Or how about the now incomprehensible reasons you married your spouse in the first place? Welcome to evidence of your robust unconscious at work. While these events are all superficially unrelated, each reveals an aspect of a rich inner life that is not part of conscious, much less rational, thought." (U.S. NEWS & WORLD REPORT) This article analyzes unconscious thoughts, relating that "today [2005], scientists are finding neural correlates to those processes, parts of the brain that we never gave their due, communicating with other parts, triggering neurotransmitters, and driving our actions."

1522-323X;


Brand choice
Consciousness
Consumers--Research
Magnetic resonance imaging
Mental health
Metaphor
Mind and body
Neuropsychiatry
Smell
Subconsciousness
Symbolism in architecture

AC1.S5

050

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