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Mysteries of the Mind. Marianne Szegedy-Maszak.

by Szegedy-Maszak, Marianne; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 30Health. Publisher: U.S. News & World Report, 2005ISSN: 1522-323X;.Subject(s): Brand choice | Consciousness | Consumers -- Research | Magnetic resonance imaging | Mental health | Metaphor | Mind and body | Neuropsychiatry | Smell | Subconsciousness | Symbolism in architectureDDC classification: 050 Summary: "The snap judgment. The song that constantly runs through your head whenever you close your office door. The desire to drink Coke rather than Pepsi or to drive a Mustang rather than a Prius. The expression on your spouse's face that inexplicably makes you feel either amorous or enraged. Or how about the now incomprehensible reasons you married your spouse in the first place? Welcome to evidence of your robust unconscious at work. While these events are all superficially unrelated, each reveals an aspect of a rich inner life that is not part of conscious, much less rational, thought." (U.S. NEWS & WORLD REPORT) This article analyzes unconscious thoughts, relating that "today [2005], scientists are finding neural correlates to those processes, parts of the brain that we never gave their due, communicating with other parts, triggering neurotransmitters, and driving our actions."
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REF SIRS 2006 Health Article 30 (Browse shelf) Available

Articles Contained in SIRS Enduring Issues 2006.

Originally Published: Mysteries of the Mind, Feb. 28, 2005; pp. 52+.

"The snap judgment. The song that constantly runs through your head whenever you close your office door. The desire to drink Coke rather than Pepsi or to drive a Mustang rather than a Prius. The expression on your spouse's face that inexplicably makes you feel either amorous or enraged. Or how about the now incomprehensible reasons you married your spouse in the first place? Welcome to evidence of your robust unconscious at work. While these events are all superficially unrelated, each reveals an aspect of a rich inner life that is not part of conscious, much less rational, thought." (U.S. NEWS & WORLD REPORT) This article analyzes unconscious thoughts, relating that "today [2005], scientists are finding neural correlates to those processes, parts of the brain that we never gave their due, communicating with other parts, triggering neurotransmitters, and driving our actions."

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