000 -LEADER |
fixed length control field |
01515cam a2200325 4500 |
001 - CONTROL NUMBER |
control field |
0000005193 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150716090943.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011109s xx 000 0 eng |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
1522-3191; |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
AC1.S5 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
050 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gardyn, Rebecca. |
245 10 - TITLE STATEMENT |
Title |
Swap Meet. / |
Statement of responsibility, etc. |
Rebecca Gardyn. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
Primedia Business Magazines & Media, Inc., |
Date of publication, distribution, etc. |
2001. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
SIRS Enduring Issues 2002. |
Number of part/section of a work |
Article 74. |
Name of part/section of a work |
Business, |
International Standard Serial Number |
1522-3191; |
500 ## - GENERAL NOTE |
General note |
Articles Contained in SIRS Enduring Issues 2002. |
500 ## - GENERAL NOTE |
General note |
Originally Published: Swap Meet, July 2001; pp. 50-55. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Consumers increasingly demand that products, services, and advertising efforts be tailored to a market of one. And in many instances they are willing to swap their privacy for that level of customization. But first, marketers must prove they can be trusted to make a fair trade." (AMERICAN DEMOGRAPHICS) This article delves into what consumers are willing to give up, including personal information, in order to receive customized products and services. |
599 ## - |
-- |
Records created from non-MARC resource. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet |
General subdivision |
Personal information. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mass customization. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Privacy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retail trade. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Web personalization services. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Young consumers. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
SIRS Publishing, Inc. |
Title of a work |
SIRS Enduring Issues 2002. |
Name of part/section of a work |
Business., |
International Standard Serial Number |
1522-3191. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|