Swap Meet. / Rebecca Gardyn.
by Gardyn, Rebecca; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2002Article 74Business. Publisher: Primedia Business Magazines & Media, Inc., 2001ISSN: 1522-3191;.Subject(s): Consumer behavior | Internet -- Personal information | Internet marketing | Mass customization | Privacy | Retail trade | Web personalization services | Young consumersDDC classification: 050 Summary: "Consumers increasingly demand that products, services, and advertising efforts be tailored to a market of one. And in many instances they are willing to swap their privacy for that level of customization. But first, marketers must prove they can be trusted to make a fair trade." (AMERICAN DEMOGRAPHICS) This article delves into what consumers are willing to give up, including personal information, in order to receive customized products and services.
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High School - old - to delete | REF SIRS (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2002.
Originally Published: Swap Meet, July 2001; pp. 50-55.
"Consumers increasingly demand that products, services, and advertising efforts be tailored to a market of one. And in many instances they are willing to swap their privacy for that level of customization. But first, marketers must prove they can be trusted to make a fair trade." (AMERICAN DEMOGRAPHICS) This article delves into what consumers are willing to give up, including personal information, in order to receive customized products and services.
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