| 000 -LEADER |
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| fixed length control field |
02031 a2200325 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051207s xx 000 0 eng |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
1522-3191; |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
AC1.S5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
050 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buderi, Robert, |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
E-Commerce Gets Smarter. |
| Statement of responsibility, etc. |
Robert Buderi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Technology Review, |
| Date of publication, distribution, etc. |
2005. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SIRS Enduring Issues 2006. |
| Number of part/section of a work |
Article 71, |
| Name of part/section of a work |
Business, |
| International Standard Serial Number |
1522-3191; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Contained in SIRS Enduring Issues 2006. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published: E-Commerce Gets Smarter, April 2005; pp. 54-59. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"While the Internet works fine for some types of goods--such as books, computer products, and music--many shoppers don't want to purchase and pay shipping costs for things like canoes, cars, clothes, and entertainment systems without trying them out, trying them on, touching them, or maybe even talking to a knowledgeable salesperson. New technologies and ideas are allowing retailers to remove the wall between online shopping and in-store shopping, and to make the gathering of customer data both easier and more valuable. Advanced data-mining and Web analytics techniques now examine not just what you bought online but what you viewed, helping retailers design promotions that will entice you to shop online and in stores....The ultimate goal is more-customized, personal service." (TECHNOLOGY REVIEW) The author describes how retailers are "bringing new Web technologies into their stores," and "changing shopping in ways few anticipated." |
| 599 ## - |
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| -- |
Records created from non-MARC resource. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet and privacy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet shopping |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Privacy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio frequency identification systems |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Shopping |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Supermarkets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest Information and Learning Company |
| Title of a work |
SIRS Enduring Issues 2006, |
| Name of part/section of a work |
Business. |
| International Standard Serial Number |
1522-3191; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
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