E-Commerce Gets Smarter. Robert Buderi.
by Buderi, Robert; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2006Article 71Business. Publisher: Technology Review, 2005ISSN: 1522-3191;.Subject(s): Customer services | Data mining | Electronic commerce | Internet and privacy | Internet shopping | Privacy | Radio frequency identification systems | Shopping | Supermarkets | Technological innovationsDDC classification: 050 Summary: "While the Internet works fine for some types of goods--such as books, computer products, and music--many shoppers don't want to purchase and pay shipping costs for things like canoes, cars, clothes, and entertainment systems without trying them out, trying them on, touching them, or maybe even talking to a knowledgeable salesperson. New technologies and ideas are allowing retailers to remove the wall between online shopping and in-store shopping, and to make the gathering of customer data both easier and more valuable. Advanced data-mining and Web analytics techniques now examine not just what you bought online but what you viewed, helping retailers design promotions that will entice you to shop online and in stores....The ultimate goal is more-customized, personal service." (TECHNOLOGY REVIEW) The author describes how retailers are "bringing new Web technologies into their stores," and "changing shopping in ways few anticipated."| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
High School - old - to delete | REF SIRS 2006 Business Article 71 (Browse shelf) | Available |
Articles Contained in SIRS Enduring Issues 2006.
Originally Published: E-Commerce Gets Smarter, April 2005; pp. 54-59.
"While the Internet works fine for some types of goods--such as books, computer products, and music--many shoppers don't want to purchase and pay shipping costs for things like canoes, cars, clothes, and entertainment systems without trying them out, trying them on, touching them, or maybe even talking to a knowledgeable salesperson. New technologies and ideas are allowing retailers to remove the wall between online shopping and in-store shopping, and to make the gathering of customer data both easier and more valuable. Advanced data-mining and Web analytics techniques now examine not just what you bought online but what you viewed, helping retailers design promotions that will entice you to shop online and in stores....The ultimate goal is more-customized, personal service." (TECHNOLOGY REVIEW) The author describes how retailers are "bringing new Web technologies into their stores," and "changing shopping in ways few anticipated."
Records created from non-MARC resource.
There are no comments for this item.