Intrigue, Lust and Merchandising. / Claudia Rosenbaum.
by Rosenbaum, Claudia; SIRS Publishing, Inc.
Material type:
BookSeries: SIRS Enduring Issues 2003Article 73Business. Publisher: Los Angeles Times Syndicate, 2002ISSN: 1522-3191;.Subject(s): Commercial products | Merchandising | Soap operas | Target marketing | Television broadcasting | Television program product placementDDC classification: 050 Summary: "By tapping into a devoted fan base, networks and others hope to clean up on product tie-ins to TV soap operas." (LOS ANGELES TIMES) This article discusses the television networks marketing to soap opera followers to own the same decor and fashion their favorite characters own.
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| REF SIRS 2003 Bus72 Congress Blocking Junk E-Mail, but Moving Slowly on Consumer.... / | REF SIRS 2003 Bus72 Some More Spam, Please. / | REF SIRS 2003 Bus73 Hiding a Television Commercial in Plain View. / | REF SIRS 2003 Bus73 Intrigue, Lust and Merchandising. / | REF SIRS 2003 Bus73 A Word from Our Sponsor? He's Here Now.. / | REF SIRS 2003 Bus74 Counter Move. / | REF SIRS 2003 Bus74 Consumers Pay As Drug Firms Fight over Generics. / |
Articles Contained in SIRS Enduring Issues 2003.
Originally Published: Intrigue, Lust and Merchandising, June 10, 2002; pp. E2.
"By tapping into a devoted fan base, networks and others hope to clean up on product tie-ins to TV soap operas." (LOS ANGELES TIMES) This article discusses the television networks marketing to soap opera followers to own the same decor and fashion their favorite characters own.
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