Levitra, Cialis Almost Ready to Make Love and War vs. Viagra. Linda Loyd.
by Loyd, Linda; ProQuest Information and Learning Company.
Series: SIRS Enduring Issues 2004Article 77Human Relations. Publisher: Philadelphia Inquirer, 2003ISSN: 1522-3248;.Subject(s): Advertising -- Drugs | Cialis | Drugs -- Research | Impotence -- Treatment | Levitra | Pharmaceutical industry | Prescription drugs | ViagraDDC classification: 050 Summary: "The drugs are about sex and love, but for the pharmaceutical companies it's war. The famous blue pill Viagra that transformed treatment of sexual impotence in men five years ago [1998] is about to face two new rivals." (PHILADELPHIA INQUIRER) This article details the new sexual impotence drugs Levitra and Cialis which are in "a ferocious marketing battle to try to dethrone Viagra, a brand as well-known as Coca-Cola and Cheerios."| Item type | Current location | Call number | Status | Date due |
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| REF SIRS 2004 Human Relations Article 75 Gay-Rights Debate Painted in Myriad Shades of Gray. | REF SIRS 2004 Human Relations Article 75 Debate on Gay Unions Splits Along Generations. | REF SIRS 2004 Human Relations Article 76 We're Not in the Mood. | REF SIRS 2004 Human Relations Article 77 Levitra, Cialis Almost Ready to Make Love and War vs. Viagra. | REF SIRS 2004 Human Relations Article 77 For Men, Choices Beyond Viagra. | REF SIRS 2004 Human Relations Article 78 Troops Quietly Defy Scout Policy on Gays. | REF SIRS 2004 Human Relations Article 78 Boy Scouts Under Fire; Ban on Gays Is at Issue. |
Articles Contained in SIRS Enduring Issues 2004.
Originally Published: Levitra, Cialis Almost Ready to Make Love and War vs. Viagra, July 17, 2003; pp. n.p..
"The drugs are about sex and love, but for the pharmaceutical companies it's war. The famous blue pill Viagra that transformed treatment of sexual impotence in men five years ago [1998] is about to face two new rivals." (PHILADELPHIA INQUIRER) This article details the new sexual impotence drugs Levitra and Cialis which are in "a ferocious marketing battle to try to dethrone Viagra, a brand as well-known as Coca-Cola and Cheerios."
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